2023
Zerion Dynamic NFT Avatar is a unique, first-of-its-kind living NFT that evolves as you engage with the Web3 environment.
We developed a unique visual concept and design for the generative NFT avatar and created over 5,000 unique layers. Each layer reflects different actions and behavioral characteristics of Zerion wallet users, and in connection with the backend forms a builded user NFT.
About
Zerion DNA is your on-chain footprint, reflecting the networks you engage with, the assets you own, and the gas fees you’ve spent on transactions.
It consists of six key attributes that shape your on-chain identity, represented as layers within your NFT. These attributes are divided into static and dynamic categories. The three static attributes — gas spent, the number of transactions, and the duration of NFT ownership in your Zerion wallet—either remain constant or improve over time. The dynamic attributes — token holdings, wallet balances, and cross-network balances — change in response to your activity and market fluctuations. This dynamic nature makes your NFT a living entity that evolves alongside your Web3 interactions.
Beyond its visual representation, Zerion DNA unlocks personalized features within the platform and can be integrated into gamification elements within the DeFi space.
To achieve the perfect avatar design, the team conducted five review stages and countless iterations to fine-tune the attributes and layer gradations. It took a week to render all layers, optimize file sizes, and ensure proper naming conventions.
Zerion DNA represents an innovative approach to NFTs, moving beyond art and collectibles to encapsulate user behavior and interaction in the blockchain space.
Credits
Dmitry Buenkov,
Art Director
Anna Timofeeva,
Digital Art Director
Tatiana Balyberdina,
3D/Houdini Artist
Viktor Nesgovorov,
Motion Designer
Veronika Belyakova,
Project Manager
Ivan Vasin,
Creative Director @ Shuka
Alexander Koltsov,
Art Director @ Shuka
Lera Ivanova,
Project Manager @ Shuka