There is nothing more important than being able to remember every happy moment of life. Hapday is an app for posting and store pictures to yourself of what made you happy today.

We have developed a logo and some identity elements as well as made the concept of a mobile app. Based on the basic concept and analyzing the target audience of users, we decided to use color contrast, where purple color is about technology, and peach color is about happiness, mood and warmth. The logo symbol is a full-fledged graphic element and can partially serve as a mascot.